Kimpton Hotel Van Zandt, 605 Davis Street

  August 8, 2019

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Sales: The Secret Playbooks

You asked. We Listened. We're bringing our industry leading Sales Engagement Conference, Unleash, to a city near you!

Announcing the Unleash Summit Series, powered by Outreach. We're headed across the US throughout the month of August and will be making 8 city stops along the way. We're partnering with the industry's cutting-edge companies and sales leaders to share our secret sales playbooks and strategies to help you elevate your teams and business goals!


Outreach Customer Training Sessions


Business Value Workshop for Outreach Customers

Learn from Outreach Customer Success Managers, Product Managers and Sales Leaders for best practices on how to craft your team's workflow to best utilize what Outreach has to offer.

Unleash Summit Series



Mike Zinne, SVP Customer Success, Outreach

3 Workflows Worth $1B...with a capital B.

Outreach Sales Leaders show 3 plays critical to helping Outreach achieve a $1 billion valuation by generating 90% of revenue from cold outbound prospecting.

Alex Kremer, Sales Manager, Outreach

The Dichotomy of Demand Generation

Sales and revenue teams are evolving at lightspeed - and even more so for teams in charge of prospecting. It used to be that sales leaders were asking a few dependable questions of their teams. Now, the questions are more opaque than ever: Should you segment your campaigns or keep your approach streamlined? Should you personalize your content or respect your prospect's anonymity? Join me to explore some insights that will help you answer these questions.

TJ Macke, SVP of Strategy, Sapper Consulting

Sales Plays Panel Session

We're sitting some of the top and most influential Sales Leaders in front of you and letting them share their opinions and ideas on the best practices and plays to provide actionable tactics for your sales teams success.

Ruth Frantz, Sr. Manager, Customer Success, Outreach (Moderator)

Dan Templeton, National Sales Manager, Mid-Market, Chorus

Jamie Lyon, Head of Lucidchart Sales Solution, Lucidchart

Mark McWatters, VP of Sales, Ambition

Coffee Break

Overcoming Onboarding Challenges in a High Growth Company

Everyone wants to be a part of a high growth company, until they have to deal with the challenges associated with this growth. In this session you will learn a few tips, tricks, and tactics on how to get new reps onboarded and on the phones as quickly as possible. You won't want to miss this session from one of the fastest growing SaaS companies in history.

Alex Lynn, Sr. Sales Operations Manager, Crowdstrike

Outbound playbooks you can install tomorrow

Sam and Talia will discuss three surprisingly effective outbound prospecting strategies that can be implemented by managers in an afternoon.
- Make prioritization easy and obvious for brand new reps
- Stretch personalization 10x further
- The referral strategy that elicits a response 54% of the time

Sam Nelson, SDR Manager, Outreach

Talia McCurtain, Business Development Manager, LogicMonitor

Next Generation Playbooks: How Outbound Ops is Enabling a New Breed of Plays

A new era for outbound is upon us. The explosion of raw data and tools allow for new possibilities in the world of data driven scale. Kyle Williams from Dogpatch Advisors will walk us through a new model for outbound called “Outbound Ops”. Get ready for insights on how to create a clearinghouse in your organization to manage, normalize and stage outbound data to empower your SDRs and AEs.

They'll be sharing outbound playbook examples from the world's fastest growing companies and new plays never shared before.

Kyle Williams, Advisor, Dogpatch

Happy Hour


Mike Zinne

Mike Zinne

SVP Customer Success, Outreach
Alex Kremer

Alex Kremer

Sales Manager, Outreach
TJ Macke

TJ Macke

SVP of Strategy, Sapper Consulting
Ruth Frantz

Ruth Frantz

Sr. Manager, Customer Success, Outreach
Dan Templeton

Dan Templeton

National Sales Manager, Mid-Market, Chorus
Jamie Lyon

Jamie Lyon

Head of Lucidchart Sales Solution, Lucidchart
Mark McWatters

Mark McWatters

VP of Sales, Ambition
Alex Lynn

Alex Lynn

Sr. Sales Operations Manager, Crowdstrike
Sam Nelson

Sam Nelson

SDR Manager, Outreach
Talia McCurtain

Talia McCurtain

Business Development Manager, LogicMonitor
Kyle Williams

Kyle Williams

Advisor, Dogpatch


Media Sponsor


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